From Facebook inquiry to transport order: why a clear workflow matters

Inquiries are only the beginning

Many customers first write on Facebook: price? available? when possible? Without structure, these messages quickly disappear between comments and chats.

What a better workflow does

• Answer frequent questions faster
• Guide customers to the right request form
• Collect data for a quote or booking
• Make replies more consistent and professional
• Use manual work where it is really needed

AI assistant as support, not replacement

An assistant can prepare replies and handle simple questions faster. It should work with verified information and be checked regularly.

For transport companies, Facebook is most useful when it is connected to the website, quote process and dashboard instead of standing alone.